The concept of Social Media Already Appeared 45 Years Ago

Social Media is now a new kind of communication most used. As part of the mass communication level, it turns out this concept has been shown 45 years ago.

As quoted from the Harvard Business, Thursday (07/07/2011), a researcher named Ernest Dichter, had conducted a study which proved persuasive communications related to the current social media trends. The results of these studies he lay out in 1966 in an article in Harvard.

Actually there are four things that are found Dichter, about four-one's motivation to communicate a new thing. The novelty here can now be interpreted as a brand.

First is the public love to talk about a brand because of the influence of the product itself (33% of the total population). That is, a memorable experience for the individual must be able to share with others. People will be happy to do it for free.

Second is the influence of the self (24%). Suppose to be the first to announce a new thing to the public is the core. We'll see, this corresponds to that of Twitter, Facebook, or Google + Sparks in, when there are events or new products. All must compete to announce to the world.

Third is the influence of outside oneself (20%). In this case a speaker can affect public perception. This concept is as in several influencers on Twitter, which is used by vendors to propagate a particular brand on the internet.

Fourth is the content of the message itself (20%). That is the message that is informative and creative presence will certainly provoke the public to continue to talk about.

Well, look at the phenomenon of social media at this time, Dichter's findings have linked the same model to explain the motivations of a brand is viral. For business owners, it is obviously very effective in terms of making it a good campaign commercial or non-commercial, through social networks like Twitter, Facebook, or Google +.